The "1:1:1" ratio, which has gained popularity in recent years, is often cited as a nutritional ideal based on the research of well-known organizations such as the World Health Organization (WHO), the Food and Agriculture Organization (FAO), and the Chinese Nutrition Society. This ratio refers to the balance between saturated fatty acids (SFA), monounsaturated fatty acids (MUFA), and polyunsaturated fatty acids (PUFA) that should be consumed daily. Advocates claim that maintaining this 1:1:1 balance helps ensure optimal nutrition and supports overall health.
In 2002, Golden Arowana, a major player in the edible oil industry, introduced its second-generation blended oil. This product combined eight different oils—such as refined rapeseed oil, soybean oil, corn germ oil, sunflower oil, peanut oil, sesame oil, flaxseed oil, and safflower oil—promoting the idea that it achieved the ideal 1:1:1 ratio of fatty acids. The company's marketing claimed that this new generation of blended oil was designed to match the dietary needs of the Chinese population, helping the body achieve the perfect balance of SFA, MUFA, and PUFA.
However, the "1:1:1" concept has faced significant scrutiny from experts. Recently, researchers from the China Institute of Cereals and Oils criticized the claim, stating that no single oil or blended oil currently available on the market can actually meet the 1:1:1 fatty acid ratio. They emphasized that all oils meeting national standards are safe, healthy, and nutritionally acceptable. Another expert from the China Oil and Fat Society added that if an oil truly had a 1:1:1 ratio, it would likely be too thick or even unworkable in terms of texture.
This controversy isn’t new. Long before the 2002 Mid-Autumn Festival, consumers across China began questioning the validity of the "1:1:1" marketing tactic. In Nanjing, a consumer known as "the other kind of Wang Hai" investigated local supermarkets and found that Golden Arowana’s second-generation blend oil was being heavily advertised with the slogan, suggesting it met the ideal nutritional standard. Many felt misled by what they saw as misleading language.
Similarly, in Beijing, another consumer named Wu raised concerns about the same claim. He had purchased a 5-liter bottle of Golden Arowana’s second-generation oil after seeing TV commercials and advertisements in shopping malls. However, upon checking the product label, he discovered that the actual fatty acid ratio listed was 12:44:44, not the promised 1:1:1. This discrepancy led him to question the credibility of the company’s claims.
In response to these criticisms, Golden Arowana explained that the 1:1:1 ratio mentioned in their advertisements referred to the total daily intake of fatty acids from all food sources, not just their oil. According to the company, saturated fats also come from meat and other foods, so when combined with the oil, the overall ratio could reach 1:1:1. Despite this explanation, many consumers remained skeptical, arguing that the marketing tactics were confusing and potentially deceptive.
This debate highlights the importance of transparency in food labeling and the need for accurate representation of nutritional benefits. As more people become health-conscious, it's crucial that companies provide clear and honest information to help consumers make informed choices.
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