Double harvest and gift market

This year's National Day Mid-Autumn Festival has come together and ushered in an eight-day long holiday. This is a good time for tourists to work for a family that has been busy for half a year. However, for more people, this golden autumn holiday is a rare opportunity to visit friends and relatives, which has triggered a sales climax in the gift market.

According to relevant data, this year's gift market, moon cakes are still "primary" gifts, alcohol is still selling well, health care gifts suddenly rise, occupying a share of the market.

Mooncake still sings "protagonist"

No matter how the Mid-Autumn Festival gifts change, moon cakes are the mainstream. Xiao Bian found out from the industry website that the moon cakes now have more and more tastes. In addition to the traditional flavors such as bean paste, egg yolk, lotus root, Wuren, and ham, they have added fruit, chocolate, and coffee flavors to attract consumers. There are about three or four flavors of filling for each moon cake gift box. At the same time, the price of moon cakes in gift boxes has risen compared to last year, but the increase has been modest. The increase in prices did not affect the purchasing enthusiasm of the public. The trading volume increased compared with the same period of last year. Among them, the sales volume of gift boxes with moon cakes ranging from RMB 100 to RMB 200 was the best.

In the physical store, major supermarkets have built moon cake promotion racks in the most eye-catching places, and promotional shelves are filled with mooncakes of various brands. In addition to gift boxes and moon cakes, supermarkets have also set up a block in the bulk food area to place moon cakes in bulk. Prices range from a few yuan to a dozen yuan. Consumers can choose according to their own tastes.

Alcohol serves as a supporting role

Wine is also a popular gift for the Mid-Autumn Festival. Xiao Bian found that this year, in addition to white wine, wine has become the first choice for many citizens. “The moon cake has a more sweet taste, and the red wine can just be a solution,” said the citizen Zhang. “Red wine also has the effect of cosmetology.” In the traditional Mid-Autumn Festival, the integration of a Western cultural atmosphere is also a special flavor.

In the physical store, there is also a promotion area for alcoholic beverages. There are more than 10 brands and prices range from tens of bottles per bottle to a few hundred bottles per bottle. According to supermarket staff, this year, among various brands of liquor, the sales of Jinjiu are relatively good, because it contains traditional Chinese medicine ingredients, which has the effect of anti-fatigue and immune regulation, and is suitable for middle-aged and elderly people to drink moderately, and the price is also relatively low. Affordable.

Health products become the "new darling"

With the strengthening of the public’s concept of health, “sending health” is one of the major factors that citizens need to consider when purchasing gifts. Although mooncakes are indispensable for the Mid-Autumn Festival each year, mooncakes are high-fat, high-calorie foods and should not be eaten open by belly. Therefore, health care products took up part of the moon cake market and became a gift for new gifts.

With the approaching of the Mid-Autumn Festival, the sales volume of health products such as Cordyceps sinensis, sea cucumber and velvet rose in the counters of some high-end health care products in shopping malls. In order to attract more consumers, some businesses have also launched a 70% discount on some health products. According to the health care counter staff, at this time a good time for the autumn tonic, many people choose to buy health care products to their parents, to form filial piety.

According to the data collected from the website, Xiao Bian also found that during this year's gift circulation, the Internet's online shipments have soared. This shows that the buying crowd is younger and the use of gifts is also more extensive. At the same time, Xiao Bian noticed that along with the continuous development and changes of domestic social forms, the gift market has undergone subtle changes in product types and circulation methods. On the one hand, with the rapid development of today's e-commerce, whether it is to send relatives or friends to send leadership , Online purchase is gradually replacing the traditional means of gift purchase; On the other hand, the use of various innovative collections of the population tends to be younger, or will become the mainstream purchase of the crowd.