Please note that your walking posture may be "hidden murder."
In ancient times, step posture was one of the criteria for defining everyone's good looks. In the contemporary era, it was also regarded as a person's temperament. In fact, how you walk also directly affects your health. The thinking method of “seeing big and small†is often used in the medical field. Now the artificial intelligence company Sennotech wants to see your body's function through your feet and steps.
Human motion is the result of the nervous system controlling more than 1,000 muscles with rhythmic contraction, driving more than 200 bones to coordinate movements around more than 100 joints. Gait analysis is to observe the bones and muscles of the whole body with the movement of the feet. This method is often used by rehabilitation medicine and sports science to diagnose human motor function diseases, assess human rehabilitation process, and guide sports training and material selection.
According to the "China's rehabilitation medical industry development prospects and investment forecast analysis report", the size of China's rehabilitation medical market in 2016 reached approximately 27 billion yuan. The report predicts that China's rehabilitation medical market will form a market of 100 billion in 2020. As an important means of detecting indicators for rehabilitation, gait analysis has also ushered in a very encouraging development environment. Traditional gait analysis equipment is large and costly, such as the three-dimensional dynamic capture technology device represented by Vicon. "Three-dimensional optics can have tens of millions of gait prices. Although the precision is very high, only a few large hospitals have it." Ansenwen, co-founder of Creative Technology, told Mobile Technology.
So how do you use general rehabilitation centers, sports colleges and other ordinary demanders? This blank market has become an opportunity for many startups. At this time, companies such as Creative Technology, which made gait analysis easy and low-cost, began to appear. Creative Technology is a technology company that focuses on artificial intelligence technology in the field of human health and behavioral analysis. It aims to wear large-scale gait equipment by gait analysis cloud algorithm and is committed to wearable gait analysis. And deep mining of gait data. Its product step pose expert is a system integrating hardware and software. Its main functions include body state analysis based on machine vision algorithm and sensor-based gait analysis.
If you see a stepper expert this product, you might be interested. He has a pair of insoles, a small sensor and an App. The person in need of testing puts on the insole and the chip collects these status data. When walking, the state of the human foot will be displayed in real time on the mobile app, such as inversion or eversion, or what is different. In this system, the cost of the sensor is only ten yuan or one hundred yuan, which is obvious compared with the cost of traditional large equipment.
"Unlike many traditional companies, we have done two layers of algorithms, in addition to measuring how long, how wide, etc. You can also know what kind of clinical problems you reflect in this data, or the symptoms that may be caused. According to Anson, the data is uploaded to the cloud, and the system's artificial intelligence algorithm analyzes the data according to the database, and finally obtains a visual report. If you are walking easily and varus, the report will tell you which part of your body may be wrong, or what kind of disease should be prevented. In addition, you can also upload a full-body photo to the App. The system uses machine vision algorithms to divide people into many nodes, outline the body structure, and then translate the visual report based on the data, including what physical symptoms and what are the hazards. What is the condition of the muscles, etc. It is worth mentioning that the gait core parameter mean error is less than 1% compared with the gold standard equipment in the industry.
"In fact, the most meaningful thing for medical treatment is not to monitor, but to cure diseases." Anson said that Creative Technology is doing medical-level things, but hopes to bring this to the hospital: "Many chronic pain or marathon injuries, etc. The damage problem may not be fatal, but it has a great impact on the quality of life, and the audience is very large, so we feel that we should spread the technology outside the hospital, not just in the hospital." Therefore, the products of Creative Technology use artificial intelligence as the bottom layer. The combination of technology and application-level expertise ensures a serious medical class and a lightweight design that meets more application scenarios. It is reported that its main service targets include hospitals, rehabilitation centers, sports colleges, gymnasiums, and shoe enterprises. Its current business model is mainly two aspects: one is to sell a set of hardware products for step-and-feel experts, and the other is to charge SAAS service fees, such as smart insoles manufacturers using their algorithms.
Perhaps, we will be very surprised that there are even shoe companies among the creative technology partners. Anson explained the company's positioning goal: "In fact, many startup companies will be data service companies. Now hardware is actually a last resort. It is difficult to form barriers to hardware, and data services are the core value." He said, "Shoes enterprises Transforming, they want to rely on customization to improve service capabilities and reduce storage pressure. If I collect his background data or foot data first, then help customize shoes, it can greatly improve efficiency and reduce inventory costs." It is considered that shoe enterprises are very good application scenarios from the data accumulation level or the data application level.
At present, there are millions of data accumulated by Creative Technology, but Anson continues to say that there is still a long way to go: "Now almost every company is far from true big data." However, from the sense of creation On the list of technology partners, the pace of hitting big data is accelerating. It has been with Beijing Sports University, Guangzhou Sports University, New York University, UCLA and other institutions; Sichuan Bayi Rehabilitation Center, Beijing Tongren Hospital, Shenzhen Second People's Hospital, Qingdao Municipal Hospital, Beijing 301 Orthopaedic Research Institute, etc. There are other related institutions that have established cooperative relationships.
In the early days, Chuangyi Technology won the angel round investment of Oriental Fuhai and Lenovo Accelerator. Last year, it won the tens of millions of Pre-A rounds of financing from Tianshi and Chuangye. It is favored by capital not only because its market segment is a blue ocean. As far as Creative Technology itself is concerned, it has obvious accumulation or advantages in terms of team and market share:
"We have three relatively large features: First, the general company can't do gait recognition, because it requires cross-training of three knowledge of sports biomechanics, electronic engineering, and medicine. We are perfect in this respect; second, it is for the industry. Understand, whether it touches the real needs, because we have done mobile medical care at the beginning, all the way to understand the profound needs; Third, we have a certain degree of accumulation of brands and data, this is a competition that cannot be quickly surpassed. force."
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