Mindray hands with Beiden Medical to create a new pattern of medical equipment and electricity
On October 19th, Mindray, the largest medical device listed company in China, and Beiden Medical , the largest medical device B2B e-commerce platform in China, made the first strategic cooperation in China. Mr. Li Zaiwen, General Manager of Mindray China Marketing and Mr. Ding Haibo, CEO of Beideng Medical, formally signed a strategic cooperation agreement at the 74th China International Medical Device CMEF Wuhan Autumn Expo in 2015. The two parties agreed to conduct in-depth cooperation in the field of medical device e-commerce.
Join forces to create a new pattern in China's medical device circulation
In order to better carry out strategic cooperation between the two parties, Mindett has selected a number of hot-selling models for all-round cooperation, including ultrasound, monitoring and inspection related products, and authorized Beiden Medical to provide e-commerce channels for these models in China. Exclusive agent.
More strategically, Beiden Medical will directly participate in the self-promotion of these three products. As the largest medical device listed company, Mindray chose Beiden, highlighting its long-term vision, exploring and experimenting with new models, and full trust and attention to Beiden Medical.
Mr. Li Zaiwen, general manager of Mindray China Marketing, said: “The joint efforts of Mindray and Beiden Medical are to highlight the importance of Mindray Group on medical device e-commerce. As a model that has been formed and has many brand promotion capabilities, Beideng Medical has been established. The medical device e-commerce platform, in this cooperation, will certainly be able to promote the concept of medical device e-commerce to more people in the industry, and this is also an important step to promote the development of 'Internet + medical devices'. Mindray can reach with Beiden Medical With such multi-dimensional strategic cooperation, this will be an important step for Mindray in the field of e-commerce. We believe that through this cooperation, Mindray and Beiden Medical will be able to jointly build a strategic milestone in the e-commerce strategy of the medical device industry ."
Dedicated to medical equipment, Beiden Medical network layout
Beiden Medical has been developing continuously in recent years. In June this year, it won 30 million RMB Pre-A round of financing. Mr. Ding Haibo, CEO of Baden Medical, said that by the end of 2015, the transaction volume of the self-operated part of the equipment platform is expected to reach 100 million yuan. At present, branches have been established in Beijing, Shanghai, Taiyuan and other places, and will gradually expand to the whole country in the future. Mr. Ding Haibo revealed that the company's A round of financing is in the process of negotiation and intends to land on the New Third Board next year.
The strategic cooperation between Beiden Medical and Mindray's medical e-commerce also indicates Mindray's new foothold in the medical device B2B e-commerce platform.
Ding Haibo, CEO of Baden Medical, said: "Beiden will use the experience and technology of deep cultivating e-commerce for many years to invest in the marketing of Mindray products and provide a full range of product marketing solutions. 'Let medical equipment purchase easier' Beiden Medical has always been thinking about the future breakthrough of Beiden Medical in integrating medical equipment e-commerce platform."
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