Pharmaceutical companies how to perfect long-term strategy

In the opinion of the medical agent commissioner, the relationship between the pharmacy company's investment promotion and the lack of rationalization of services and restrictions is also one of the reasons for the loss of customers. Pharmaceutical companies should understand that the key to marketing is to provide services to customers and should give top priority to service, and then consider Constraints. At the same time, the point of emphasis for pharmaceutical investment agents is still to use services to use the opportunity of a trade attraction in a certain place to conduct local product promotion, business negotiation, forum communication, reception seminars, and lecturer training for local customers.

In view of the important role of the current pharmaceutical exhibitions, the pharmaceutical investment promotion strategy can also be used by companies in accordance with their own market or channel development needs, and use the opportunity of a trade attraction in a certain place to carry out product promotion, business negotiation, forum communication, and reception seminars for local customers. , instructor training, etc., can also be targeted to the development of a region or a channel of customers. The remaining part of the individual pharmaceutical agents now gradually conducts formalized operations in the pharmaceutical agents of the products, and gradually merges into the development of commercial companies or self-owned companies.

Drug investment experts pointed out that because of their special educational background, occupational characteristics, social status, and contribution value, the proportion of the people who can rise to the fourth level is far higher than the average social level. Emotionality is an emotional and emotional process of consumption. It has not yet been upgraded, that is, it has not yet decided whether or not to buy your product. Since consumers are enamored with your pharmaceutical agent products, it is not far from buying your product.

As for the strategy of investment promotion for pharmaceuticals, in most of the markets, these individual agents with abundant local resources and contacts are the main partners. Pharmaceutical investment promotion companies have developed to the current resident investment promotion phase and have already had a fairly good say in the local resources and market conditions. When individual agents and businesses cannot effectively develop, it is also necessary to rely on the company’s own team to develop terminals. A good way.

In order to encourage customers to distribute their products, a pharmaceutical company promises to rebate to customers in a certain proportion after completing certain sales. It seems difficult for pharmaceutical agents to make a big breakthrough at the tactical level. Even if they break through, they will quickly be copied. Otherwise, strategic breakthrough will become a hot topic in the next round of medical marketing. If a company does not have a long-term pharmaceutical investment strategy, it will certainly be a company that is about to disappear; if a company ignores the right choice and precise positioning of its marketing strategy, it will certainly be eliminated quickly.