Li Yanbing: The beer industry will not be dominating one or two companies

On June 18, 2011, the first China Beer Summit was held in Shenzhen. The forum was jointly sponsored by the China National Business Information Center, “Huaxia Liquor News”, and Susette Business Data Co., Ltd. Hexun.com as the exclusive financial portal site.

Li Yanbing, deputy director of the Industrial Policy Research Office of the China Brewery Industry Association and editor-in-chief of China's Liquor Industry magazine, said at the forum that the next step will be continuous integration among beer companies. This is a general trend, but it will not be formed after all. One or two cases existed solely in the Chinese beer market.


Li Yanbing, editor-in-chief of the Industrial Policy Research Office of the China Brewers' Association, and Li Yanbing, editor-in-chief of the China Liquor magazine, said that the market landscape of the beer industry in the future will have more first-line, second-tier and third-line brands. The market situation where the brands are intertwined will appear among you and I will have your market pattern. There will be McDonald's and KFC markets. McDonald's will have KFC. There will be McDonald's where KFC will not appear. There is only one beer company in the area.

Li Yanbing believes that it is not time to increase the production of beer, but to find a way to make beer's profit margins have a better upgrade. It is understood that at present, the profits of beer in the domestic beer industry range from tens of tens of dollars to several hundred dollars, and the average level is several times that of the world's leading beer producing countries.

This year marks the beginning of the 12th Five-Year Plan. In the 12th Five-Year Plan period, it is pointed out that we must optimize the structure to promote industrial upgrading, inherit and develop national culture, be honest and trustworthy, be solid in social responsibility, and challenge innovation to challenge international competition. "Beer is originally an imported product and it does not matter the inheritance." Li Yanbing believes that in the 12th Five-Year Plan period, the most important thing is to optimize the structure. He believes that for the beer industry, to increase the beer's income and profit margin, it is necessary to develop diversified, multi-variety, multi-speciality beer, to meet and adapt to more and more consumers for different tastes and styles. The demand and demand for beer products is the main way to increase the profitability in the next step.