China's beverage industry changed from "a single show" to "a hundred flowers"

China's beverage industry has always been a battlefield that is constantly changing. After a bit of baptism in the market, the Chinese beverage market has developed from the “soda water” of the year to a flourishing trend of carbonated beverages, drinking water, juice drinks, tea drinks, functional beverages, and dairy drinks.

Carbonated beverage market

Carbonated drinks have always been the world of Coca-Cola and Pepsi, and the big two's marketing drama can be described as your singing. Two music's close combat has never stopped.

Juice market

Although Coca-Cola's plans to acquire Huiyuan Juice to create a strong juice territory have failed, it has opened up a new pattern in the Chinese juice market. Huiyuan, which specializes in high-strength fruit juices, has launched a high-profile "Lemon ME" low-concentration fruit juice and has broken into the fiery conception of lemons between farmers and Wahaha. Coca-Cola queer, Pepsi Coloful, Farmer's Orchard, Unification, Master Kong, Wow Haha, Coco, Lulu, Suntory and other brands have also strengthened their brand extension and entered the juice market, and they have different brands in different places. In the past, the emphasis on healthy nutrition was simply emphasized.

Drinking water market

In the drinking water market in 2009, new brands emerged one after another. In addition to the natural weak alkali water of Nongfu Spring, the mineral water of Master Kong, and pure water of Wowhaha, companies such as Liangle, Huiyuan, Dali Park, and Jinmai Lang have also increased the promotion of bottled water, using their own channels. Advantages attack the city. At the same time, the launch of high-end water is a major highlight in 2009. Well-known brands Heidiland and Evian have all concentrated on high-end water markets.

Tea beverage market

The brightest scene in the beverage market in 2009 was nothing less than the "drinking upstart" tea drink. The competition in the subdivided areas can also be described as turbulent and rushing.

Uniform, Master Kong, Wowhaha, Suntory, Nestle and other brands basically occupied the leading position, but in 2009 the competition was upgraded again. Although Taiwan’s Hutchison Unity and Master Kong still focus on the green tea and black tea market, they are also struggling to explore other tea products, such as Master Kong’s Jasmine Tea and Jasmine Honey Tea, and a unified tea king.

Regional giants of tea beverages, such as Kirin focus on creating the afternoon black tea, Suntory is meticulously launched the "flower fragrance" Oolong Tea Department, great and unified Master Kong competed with the trend. At the same time, there are brands such as Daly Park and Happy Forest in the tea beverage market.

Functional beverage market

Functional beverages are in an accelerated development period. In addition to professional players such as Red Bull and Tai Zheng Li Health Care, Pepsi's Gatorade and Robust pulsations belong to more successful products.

In the current market, the most important factor hindering the further growth in sales of energy drinks and sports drinks is price, especially in the second and third-tier markets. In addition, other market segments, such as health mega-beauty and other functional slogans, will have more or less influence on the refreshing and energy-boosting functional beverages.

Herbal tea market

In 2009, the herbal tea market developed rapidly, with a growth rate of more than 30%, which greatly surpassed the trend of carbonated beverages. The dark tea industry is surging, and the coveted market cakes have spawned a large number of brands. There are no less than 10 kinds of herbal tea in the market in the South. In addition to old brands such as Wang Laoji, they have been created with the Zhengren, Yurentang, Baoqingtang, and Tansiwei. There are also new varieties such as ginger herbal tea and Gegen herbal tea.

Milk beverage market

Milk beverages have faced a vast market space since their birth.

According to forecast, China's milk beverage market will maintain a rapid growth rate of over 18% in the next few years. The competition for milk-containing beverages will also be intensified, not only because of the large number of competing brands in this field, but also because of the fierce competition in this area in the cross-sector of dairy and beverage industries.

Milk beverages are considered by many companies as "blue ocean" categories, and dairy giants such as Mengniu Sour Yogurt, Yili Yogurt, Bright Yogurt, Vivier Seven Soymilk, etc. are doing well in this area, and they are constantly introduced. New products are enriched in its product line.